Which logo should I choose?
Out of context: Reply #7
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- shitehawke0
I like gridnik as a font, think its quirky and quite easy on the eye. I have no idea why you have chosen to fill in the counters though. Compared tot he rest of the monoweight lines those characters look fat, unbalanced and draw your eyes straight for them like a brain in a jar.
On the other hand info is an alright-ish font, a friendlier, more approachable din, the ligature looks ok, but a little out of place seeing as how the other letterforms don't have those kind of curves.
I have no idea what the reasoning is behind the surrounding shapes though. They make the logos look further unbalanced and the one on the bottom cheapens the typeface considerably.
Of the two the top one is closer to looking like a logo, as the angles in the shape reflect the angles in the letterforms, it just needs to be refined and unified.
One thing though, they both look very samey. have you explored other options, shapes, concepts?
Ask yourself "Do you know the point of the exercise?*" and go from there. Clearly define what you want to achieve and work backwards from that. It'll help you in the long run.
* from RULES OF THUMB by Alan M. Webber.