taglines on logos

Out of context: Reply #2

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• airey0

  try a pitch a few options in the design proposal:

  • simply finance
  • financial basics
  • etc etc

  basically the one you've done with 'essentials' looks like a homeware or bathroom product logo. the positioning statement is to convey what they do or their attitude. it could be that their overly long version is just a knee-jerk approach to clarifying who they are when compared to the 'essentials' one.

  airey 0Permalink

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