public logo critique

Out of context: Reply #26

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  • Corvo20

    What does "118 Degrees" refers to? Is it an ideal cooking temp? A door number? Or just a random name? You could use what it means to enhance the logomark instead of just looking for a nice typographical effect.

    If you think of a logo as a sculpture you can use that Aristotle allegory of the stone block: the statue is already there, you just have remove the parts that do not belong to it.

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