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Out of context: Reply #14

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  • Josev0

    I liked the chip / arch visual but as someone pointed out there are a lot of negative connotations associated with the name (gambling) and concept only reinforces that idea. It's especially troubling to me after what has happened with the housing market over the last 8 months. What were your other concepts?

    Josev 0Permalink
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    • i agree - but if you call your company black chip, that association is there anyway i guess?
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    • Yeah, you're right. The problem is in the name. I wonder what the client's thinking was behind that choice. The idea of premium, I suppose.Josev
    • premium, I suppose. I think I'd work with a sophisticated type treatment and stay away from gambling imagery.Josev
    • Although I'm still not sure the design can overcome the problems with the name.Josev
    • Although, maybe this is an effective metaphor for their audience.Josev
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