Logo Crit III

Out of context: Reply #24

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  • roberthuston0

    Yes, I agree that you can not have feedback without telling us the objectives of the logo and the company. But what stands out for me is the only one without the swooshes. The second one down in the left column. Its the direct and plays off the color ratio of to to one and visa versa.

    The marks that override the letterforms distract the letters too much to make a clear distinction as a logo. Possible direction could to explore the mark not on the left side of the letterforms. Just to "starting thinking wrong" as referenced in the new Never Sleep book.

    Good luck. :)

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