Logo Crit III
Logo Crit III
Out of context: Reply #16
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- ukit0
What's the thinking behind using Avant Garde? It gives it a retro feel, which seems like it should be the opposite of what you are trying to get across here.
Since maybe they've boxed you in with the concept, I'd give up on the classic/ minimal angle and just go with a nice, modern sans (check Fontshop, there are dozens that would work great for this). Redraw the mark so that it better reflects the geometry of the letters and boom - on to the next project.