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Out of context: Reply #7
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- Rand0
yesterday I drove past the giant construction graphics of the new Barnes Foundation by Tod Williams and Billie Tsien and realized once again that most of the modern sans are a bit too antiseptic for my tastes
- I've been trying desperately to find a nice 'modern serif' for an ident that I'm working on and for the life of me cannot findneue75_bold
- anything that I'm comfortable with..neue75_bold
- even pushing myself beyond my comfort zone still, I end up with benton..neue75_bold
- for the logo itself, or as the "corporate typeface"?Rand
- which is not something I'd build an identity..neue75_bold
- ha, yes, good editorial face, but for an identity/logo..neue75_bold
- neue, I totally know how you feel. Somehow Benton is still the best...jimbojones
- is is type only, or will it have a mark?Rand
- you do mean modern sans serif, right?jimbojones
- proposing both I reckon.. always kinda have to..neue75_bold
- yeah jim, modern sans..neue75_bold
- huh, that was ironic..neue75_bold
- have you given archer a test run yet?myoldredhat
- Have you tried BP Neutral? Not that neutral after all (+ construction errors...). Still trying to find a contemporary Trade Gothic substitute...jimbojones
- both Unica and Neutral have that frutigeresque uppercase "R" that drives me up the wall..neue75_bold
- ironically, if there's a decorative element, I often end up with Gotham all caps, spaced a bit, because it is so genericRand
- like a cleaner sackers gothicRand
- http://pentagram.com…Rand
- you mean, because it's so perfect right?myoldredhat
- I don't do all caps since I'm not in fashion...neue75_bold
- or hospitality..neue75_bold
- huh? Neutral's R has a straight leg, never was a fan of the curved one. Works for Univers thojimbojones
- does the company name have an uppercase R? if so, you're fuckedRand
- fuck you're right, just unica I'm thinking of..neue75_bold
- hahajimbojones
- but Neutral still isn't contemporary enough, or neutral enough... Don't like the spacing eitherjimbojones
- we're all fucked..neue75_bold
- slams HRand
- logos should be bannedRand
- contemporary sans = shit like Apex, neo sans, et al..neue75_bold
- apex and neo are out of fashion already :) Have you tried PF Encore?jimbojones
- klavika = shoot me nowneue75_bold
- or Plakat by Schwartz?jimbojones
- looks like a benton mashup...neue75_bold
- klavika is a great face, way too overused thoughjimbojones
- whitney, barf, seravek, barf, proxima nova...Rand
- whoa, used properly whitney outfucks trade any time! proxima = gotham for poor peoplejimbojones
- * sigh.. I hear ya jim, but these faces just aren't for me... but hey, this thread was never about me anyways, so..neue75_bold
- proxima = inbredneue75_bold
- ...let's start a new one!
gloriola would be fucking great with a better M btwjimbojones - glory hole? let me have a boo..neue75_bold