Pepsi Rebrand (again)

Out of context: Reply #40

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  • zombee0

    I went for a trip to New York last weekk and saw this in Times Square.
    http://www.genecreative.co.uk/Si…
    In my opinion, the refresh looks pretty good. Yes, I totally agree that the theory behind it and the ‘future timeline’ shit is all bollocks, but I think what Pepsi have done is give their identity a bold and original facelift that manages to really set them apart in terms of packaging design from their competitors. I reckon the minimalistic graphics on the cans make them instantly recognisable.

    zombee 0Permalink
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    • You'll have to scroll left 1 to see the pic I mean!!zombee
    • < Must be an Art Institute student or a European?
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