Sour Pickles!
Sour Pickles!
Out of context: Reply #47
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this is just a preferential thing with me - and by no means is it a rule - but optically, when you make small scale differences with the type ("cafe" - to - "KEM") it feels a bit wonky. You could play with diff. weights if you're set with a justified bar - but I think it might look nice to increase the size of KEM dramatically. Take some of what was working with your first design (scale/oblique shifts) and apply it to this.
Not exactly your proportions/typeface - but an example of what I'm talking about
- I think this is a huge improvement on the original.Sandman_1982