Sour Pickles!
Sour Pickles!
Out of context: Reply #37
- Started
- Last post
- 55 Responses
- MrOneHundred0
While I am all for “Modern and clean”, adopting this as the first port of call for the identity would be, I think, a mistake. Modern and clean is can be better represented by the atmosphere of the place, the cleanliness thereof, the quality of the food. That message gets lost amongst the generic blandness of the identity. The place could be so modern that Neutra would set up camp there and nobody would ever know because the fucking logo is boring as batshit.
Differenti-fucking-ate, get the people in there and SHOW them the place is clean and modern. A million tellings is no better than one showing, or some-such.