Designing with no content
Out of context: Reply #10
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- VectorMasked0
I wait on content.
I get talk to them first, I plan stuff with them, we set up deadlines/goals and make sure they understand that the content "DICTATES" the design, direction and effective workflow, not to mention it is necessary when trying to stay on budget and avoid headaches. I also make sure they understand there can be extra cost like copy editing, stock photography, maybe a typeface purchase, etc.... since many assume we all got this big book of images for them to choose from. And fonts, well.. they all think they are free.
The other thing, is that the Content dictates the sitemap and viceversa. They go hand in hand. I make sure they understand we need to cover the sitemap and do it well so we don't fuck up the deadlines and budget and functionality of the site.
I myself like to be in control of things. I am slightly harsh when it gets to my work and tend to be honest and say if something sucks and is silly to even do. I prefer to suggest and insist several times about how something should be done, specially if they want to do weird things with the sections of the site.
So basically, if I don't have the content or something very close to the final thing, I don't even start with brinstorming. It's not worth it and can make me lose valuable time and money.