Digital ROI. Measuring it.
Digital ROI. Measuring it.
Out of context: Reply #9
- Started
- Last post
- 10 Responses
- tOki0
They are interested because of analytics. It's cold hard data. It's not user groups or samples sizes and complex forumulas. There's no hocus pocus involved.
We have a client who spends around 10 grand a month through google on search and another 5 grand on EDMs.They see direct profit from these because each click can be tracked... On the EDM side they make about 300% ROI. Which is pretty fucking awesome yeah?