Logo crit

Out of context: Reply #22

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• Cabein0

  I thought the name was strong and so i wanted the rest of the elements to be minor accents..

  I made the text lower case so it never felt as if it was preaching
  The lines came from chatting with the client about pathways, building confidence etc. the ascending curve footsteps. While the other 2 paths were longer and confusing ...

  I also thought it would be ok if the lines were just fine dots when smaller on a card...

  The company is very small just 2 people. Letterheads, business cards and a 4-5 pg website

  After i did this rough i knew it could be better and dropped it on here for some feedback. Will start again today fresh.... all points taken onboard

  Cabein 0Permalink

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  • typeface choice is your biggy I thinkkelpie

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