Logo
Out of context: Reply #11
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- BaskerviIle0
I hate this kind of thing. And that goes for $50 logo companies, and pretty much anyone who thinks that a logo on its own is a piece of design as an end unto itself.
Branding is about your experience and perception of a company and a logo almost never exists in isolation. Great brands stem from an idea not a logo. They are mainly recognised by a look and feel, again not a logo.The example I always give is Orange. You can tell their ads a mile off from their approach and the distinctive orange helv on a black backround. You almost don't even need the logo on there:
their logo when judged on its own would probably be seen as boring if it was in a crit on one of those sites:
But that's not what makes a brand. So who cares what someones favourite 50 logos are. They mean nothing on their own.
/rant