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Out of context: Reply #37069
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- NotByHand0
^ Thanks for the more in depth info about the company, Shari. In my opinion, what your logo really needs to communicate/accomplish is the element of 'health/natural' (which is clearly the unique and separating thing for them within the 'baking goods space'), without sacrifising the feel of sweets/authentic bakery - as it may otherwise provide that 'tofu-diet-probably-tastes-cardb... perception.
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I don't think you've communicated strongly enough in any of your current logos, the 'unique-ness' of this company.
Also, your logos feel very 'cute-sy', feminine, and with a clear old-fashioned touch. Is this the 'vibe' of the company and how the perceive themselves?- *the=theyNotByHand
- i agree about the non-seriousness of it–the vintagy look is what she wants._salisae_
- I think you’re on a real winner here. If you can just reinforce the need for a TOTAL communications approach...MrOneHundred
- ...I see a good future for this company.MrOneHundred
- Alright, cool about the 'vintage look' then. I just wonder if the 'good for you' part could be clearerNotByHand
- i will put some effort getting that across–if all else fails it could go in the strapline_salisae_
- i keep seeing wheat–difficult to add a fava bean to a cupcake logo and not weird everyone out._salisae_