Akzidenz-Grotesk
Out of context: Reply #15
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- jaylarson0
^ Soulfly
via Ilovetypography.com
http://ilovetypography.com/2008/…Typographic Color
The praises of the discoverer of the ‘black art’ continue to be sung right up to the present time. Mark Twain for instance says that the whole world acknowledges without hesitation that Gutenberg’s discovery was the greatest event known to man.
—Albert Kapr, The Art of Lettering; The History, Anatomy, and Aesthetics of the Roman Letter Forms, 1983.When typographers mention to color, they are typically not referring to a rainbow. They are speaking, instead, of black and white and the wide range of grey textures which are called forth when white and black interact. Every typeface has its own apparent lightness or darkness, or optical weight. Arranged as they might fall along an imaginary grey scale, some of the terms used to describe a type’s color are, from darkest to lightest: black, ultra bold, extra bold, bold, demi or demi bold, medium, book, lightface, and hairline. As the great Swiss typographer Emil Ruder put it in 1960, “The business of typography is a continual weighing up of white and black, which requires a thorough knowledge of the laws governing optical values.”
According to tradition, the ideal typographic color for a block of text is an even grey that can be better seen when you slightly squint your eyes at a page of type. Rivers are vertical ribbons of white space that sometimes appear by happenstance in a column of type. To the most sensitive typographers, rivers are like fingernails on a blackboard. They are most common in newspapers, which tend to have narrow columns and tight deadlines. The problem with rivers is that they draw your attention away from the text that you were trying to read.
A bad break refers to an awkward typographic situation which might distract a reader from a typeset text. Typographers take bad breaks very seriously and have given them appropriately tragic names. A widow occurs when a short word at the end of a paragraph is left alone on a single line, thus awkwardly breaking the column of type. When this lone word occurs at the top of the next column, the poor thing is called an orphan. Typographers and graphic designers blithely toss some other startling words, referring to the bleed (images or text which run off the edge of a page), a full bleed (a bleed on all four sides of a page), and the often gleefully spoken kill, which denotes the power to delete unwanted copy from the design.
- I believe I noticed this issue with how to be a graphic designer without losing your soul which was set in this typefacekalkal
- typeface... it can be quite distracting when there are obvious breaks in text like thatkalkal
- You start seeing weird shapes and stuff. Trippy.kalkal
- HTBAGDWLYS is a great book indeed.jaylarson