my rebrand
my rebrand
Out of context: Reply #18
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- johndiggity0
the proportions and configurations of the dots in that mark really arent working well at all. that thompson reuters mark went through easily 100 iterations of different dots in different proportions to ensure it would reproduce correctly. shrink any of yours down a bit and they all break. also there's no sense of contrast with the sizing, and that makes it appear static. not like a wave at all which has a lot of movement and force.
i'd focus on refining the mark before you even consider type at this point. look at ways you can convey scale, movement, and power with just the dots alone.