my rebrand
Out of context: Reply #10
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- Nairn0
If you follow Typist's advice and tidy up your effort I think you could be on to a winner. As it is though, it looks messy and even as a sketch is very hard to appreciate/crit. The beauty in this kind of logo (as evidenced in the Thompson/Reuters example) is in its neatness and simplicity.
if I were you, I'd explore having each arc of dots start big then get progressively smaller (again, as in the T/R example) and try and reduce the number of dots deployed to a minimum (I'm not saying '3 dots' - just a few less than present.
The alternating marine/dark blue example at the bottom is the most effective colour scheme, in my opinion.
Stick at it - also, I'd consider trying to get some mathscript widget (scriptographer/processing/filte... to dictate the dots' positions. You wouldn't necessarily need something that works straight-to-vector, but at least something you could use as a basis for a trace within Illy.