Mastercard Rebranding
Mastercard Rebranding
Out of context: Reply #53
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from http://www.identityworks.com/als… which someone else posted here.
Launched: June 28, 2006
Design: FutureBrandThis is not a new MasterCard brand logo -- it is a new corporate identity, for the "principal operating subsidiary" of MasterCard Inc. previously named MasterCard International. It has been widely critiqued as if it were the new brand mark. I will review it more fully when I have talked with its planners and designers.