Is this speculative?
Is this speculative?
Out of context: Reply #12
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- ETM0
I haven't done spec work since I first started out. Since I decided to stop, it has not been an issue. A client should evaluate you on your body of work. If there is an interest, they should submit an RFP. In kind, you put in the work to respond to it, but no actual creative should be done at this stage.
When spec work in done, it removes responsibility from clients when they choose studios/designers. Rather than research the design portfolio, experience and capabilities, they just send out requests to numerous design agencies, knowing little about most of them and hope that one will be right when the specs come in. Its unreasonable.