Is this speculative?
Out of context: Reply #11
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We just fell prey to this last week.
We burned probably 80 hours doing spec work for a client after they asked for some samples of what we'd improve on their website. I distinctively remember telling the Project Managers that we should only provide written examples of what we'd like to improve on their site because they could just take our ideas and designs and go to the lowest bidder, well, they didn't listen. So we burned all this time (80 hours x $160 per hour for each Art Director = $12,800 of our own time and money) only to have the client near literally say "thanks, these designs and ideas are great but we've decided to go in a different direction" which we all here took to mean "thanks for the free work, we have someone in India who will implement it."
We. Got. F*cked.
- Its a bastard when you know its going to go bad and you still have to work on it.ian