Where do you start?
Where do you start?
Out of context: Reply #10
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sell him the rebrand with an analogy, like:
there´s certain standards in visual communication, as there are standards of how people are expected to dress (for business). in that analogy, you´re now dressed <insert outdated, odd/cheap/unprofessional look here>. this seriously is bad for the impression you customers get of your business. you need to dress up.
... something liek that? and show him what the competition does.