Corporate Design II
Corporate Design II
Out of context: Reply #14
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- exador10
murphy's law...
the client ALWAYS will gravitate to the design you're the least happy with.
not sure why.one of the reasons my old art director used to have each of us come up with 3 designs..
then he'd go through it all and choose the 'best' of them...that way all three concepts shown to the client would be strong..and we wouldn't get stuck producing garbage.
all of us at one time or another do the '1 strong concept, one inbetweener and one way out there'...
some days you get lucky...
then some days you end up like out poor jevad and have to hold yourself back from screaming
'are you fucking serious?...can't you see that was the throwaway?