creative director title

Out of context: Reply #14

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  To answer fyoucher1, basically I think the role for selling creative should be on the account director. Creative director should serve as an origin for creative input, and less about facilitating a discussion with the client about their creative needs.

  I don't see this happening these days. Mostly what I see is big ideas being hurled upwards through the creative chain from all levels, and the CD serves as sort of a filter, or a figurehead so to speak that embodies and agency's creativity.

  Like they go to dinner with clients and shit because the client wants to "get to know" the creative mind at a company. It's sort of an illusion.

  I dunno I think there's way too much high profile hype surrounding the position for it to really be effective anymore. At least in terms of what the position originally is supposed to be.

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  • you like your own voice enough to be a CDLlyod
  • jkLlyod
  • youre kind of a douchebag huh
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  • j/k
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  • easy boysdesigner4rent

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