Logo presentation?
Logo presentation?
Out of context: Reply #20
- Started
- Last post
- 29 Responses
- October0
we normally present logos in full colour by itself then a second page with a tiny version, b/w and 2 colours or 1 colour variations then a third page with applications on business cards, letterhead, cd, uniform, vehicle application, signage etc. depending on the nature of the company. all generic of course and they must understand that the applications can be refined further.
most of the time, we give reasons why we chose certain colours and how it applies to the logo so the clients think twice about mix and matching them.
maximum of 3 logos. if you have 6, pick the best 3 and just show them. having too much confuses and distracts them from the finer details plus they take longer to decide on one or a direction they can pursue.