aquent site redesign-spec work

Out of context: Reply #142

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  • ukit0

    For starters, help people recognize that there is a lot more to design than just knocking out a comp with some bevels and some drop shadows and a shiny table. If you look at some of the comps that were submitted to Matt's contest, a lot of them don't even have the Aquent logo in the right font.

    I do think that most large, successful companies have recognized that design needs to be professional quality and integrate with business strategy and so on. If anything we've seen a trend in the business world of design becoming MORE intellectual and professional even as sites like 99designs have sprung up. For instance, people working in UX type fields who have masters in HCI and so on. That's why I don't think the Walmart effect that design_bitch mentioned is inevitable. But we should push back against stuff like this when we find it.

    • i agree that the larger businesses are seeing the value of design, but what about everything above and below them?design_bitch

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