aquent site redesign-spec work
Out of context: Reply #75
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Cross-posted on Facebook:
The AIGA, who collaborate regularly with Aquent have a position on this, starkly in opposition. Perhaps Aquent could reach out to the AIGA for guidance in this respect.
From their sample letter:
It has been brought to our attention that you are in the process of choosing a design firm to produce communications materials for your organization. We are concerned that your request for proposal includes a solicitation of design concepts to be produced on a speculative basis by the professionals you are considering.
The approach you are pursuing is one that seriously compromises the quality of work you are entitled to and also violates a tacit, long-standing ethical standard in the communication design profession worldwide.
AIGA, the nation’s largest and oldest professional association for design, strongly discourages the practice of requesting that design work be produced and submitted on a speculative basis in order to be considered for acceptance on a project.
continue reading here: http://www.aiga.org/content.cfm/…