Biomimicry

Out of context: Reply #5

  • Started
  • Last post
  • 7 Responses
  • jaylarson0

    There was a woman at the AIGA Conference last october that presented on this:

    Brainstorming with Belugas: Biomimicry and the Art of Well-Adapted Design
    Janine Benyus, author, Biomimicry: Innovation Inspired by Nature and founder, Biomimicry Institute
    In a world that needs one brilliant idea after another, it’s good to be surrounded by genius. Biomimicry—the process of finding sustainable ideas by echoing nature—is finding a home in commercial innovation labs throughout the world. Janine Benyus will describe how companies like GE, Qualcomm and Lucent are developing bio-inspired innovations, including a wind turbine that pirouettes like a whale, a low-MPG Mercedes that flows like a fish, a sunlight-readable display that bends light like a butterfly and a fern-inspired capsule that stores vaccines without refrigeration. Our ability to borrow nature’s blueprints and recipes is on the rise, says Benyus, and so is the need for energy-sipping, nontoxic designs. It’s no wonder that companies are “inviting biologists to the design table,” and biomimicry studios in universities are giving the next generation of designers and engineers a new place to look for answers. The breathtaking beauty and diversity of life on earth arose from a simple and consistent set of biological design rules. Benyus will explore with us how these very same rules could spark a no-excuses design revolution.

    http://designconference2007.aiga…

    You might want to try and contact her.

    jaylarson 0Permalink
    UpvoteDownvote
    Flag
    Show [[ numHiddenNotes ]] more notesAdd Note
    SaveCancel

View thread