who's good in web AND print?

Out of context: Reply #16

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  • scrap_paper0

    If you are talking creative its one thing. If you are talking creative and production its something else.

    If we are just talking creative then it is important to have at least some understanding of production fundamentals of any medium. With them in mind you can find the creative solutions that can actually be implemented.

    If you are talking about both creative and production then obviously the level of knowledge you need to possess increases quite a bit. The thing I try to remember is that I can't be an expert at all things and I have to balance how much time I want to put into learning certain technology (print or web or whatever) with how much time I want to put into other aspects of a project.

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