Rate for Pitches
Rate for Pitches
Out of context: Reply #11
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If you really want the client in your portfolio, then I'd talk to them.
If they've paid you fairly in the past, you shouldn't worry too much about this setting a precedent, and if it does, then you say no.
It's a gamble. My largest client now I did something for free to get my foot in the door. Everyone loved the work, now I have them giving me all their business, referring several large projects, etc.
You have to weigh the pros/cons for yourself.
It is frustrating when you think "these guys can afford whatever" but then you think "but it would be a huge asset to have my name on something so highly promoted".
FYI - I never do anything for free that someone asks for, this example was an unsolicited piece.