Design is honest. Advertising is lying.
Out of context: Reply #45
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- gramme0
About the church brand thing. What is dishonest about a church, or any religious organization for that matter, having a well considered, appropriate identity system? Maybe I'm just not as jaded as some of you...
In regards to the difference between creating an ID for said church vs. creating an ad for it: Churches don't need ads. Ads sell things. Logos do not necessarily sell things, they merely (or should, anyway) simply describe them. The point of this exercise for me is not necessarily to try and pull new people in or sell them on the latest sparking highway to heaven, but to describe the people that are already there. Of course, it must appear friendly and inviting, but that is not the primary goal. The primary goal is to visually describe this particular church with simplicity and class.
And no, haven't presented to them yet...that's next week. Will let you guys know how that goes.
- i guess you have had a less... proselytising... experience with organised religion than i have...paraselene
- Oh don't get me wrong, as a Christian I am supposed to share the gospel with those who do not yet believegramme
- —but that should be done in the context of meaningful relationships, not preaching from...gramme
- ...street corners or hucking ads at people.gramme
- there's nothing wrong with creating a nice identity for a church, for christ's sake!********
- Yes, for Christ's sake ;)gramme