Being nice
Out of context: Reply #13
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- gramme0
Keep in mind that many corporations, of all sizes, for or not for profit, are like musical chairs. The idiot who commissioned that awful logo way back might not even be there anymore. Maybe the company was just getting started, they were young, inexperienced and couldn't afford good design practices. Maybe they have been waking up and realizing how ugly and ineffective their visual communications are.
You never know the situation until you talk to people. You need to start by asking questions: are they happy with their identity? Does it get results? Does is reflect who they are/who they've become/where they want to go in the future? Asking questions like this will immediately open up dialog. If you show up on their doorstep, preaching breathlessly about branding, then they will slam the door in your face and then proceed to hire their grandson to "come up with a couple cool logos."
- thank you, that's totally not the way I was thinking...but it should be.epigraph