NTB Design Article
Out of context: Reply #8
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don't you guys feel that design is ultimately dependant on the intelligence of the observer and not the intelligence of the designer?
let me see if I can articulate...
designers are bummed because they don't get to be involved in the process and spend time to make something unique or innovative. BUT the reasons for this lack of attention by clients to design is that the majority of communication doesn't need to be smart simply because the majority if the audience is not sophisticated enough to react to something smart or unique.
I know that's the case in the USA. The vast majority of the consumers over here are just too ignorant and unsophisticated to appreciate a really good design that can speak on several levels...
so clients naturally question why they need to spend money developing something sophisticated when they just need to move the product out there to the herd. just look at the entertainment industry for glaring examples.
I say it's about the level of intelligence of the audience and until that level is raised, sophisticated design is out the window, hello more garbage design.