Making banner ad...
Out of context: Reply #2
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- harlequino0
Good god, why do people bitch about these so much? They can be easy bread and butter.
We tons of these, and yes contrary to what complaining designers say, they have a huge place in online media buys. People do click them, adn they do bring in revenue.
Anyways...
Here's how we do it, and it seems to be painless.
Before starting keep in mind:
-Byte count (this affects your imagery)
-Cloning. How many sizes do you need? Make it fairly easy to clone.Start with a standard size, i.e. 728x90. Design some storyboards in Photoshop. Also present another size (300x250), but just the final frame so the client can can a view of it.
Toss your storyboards into an HTML page and explain the flow.
Get approval, and animate.Couple other tips:
Make a nice, but not gaudy, clear call to action (your button or "click Here" thing)
If its in the budget, interative banners are statistically more successful (last time I checked).- is 728x90 the standard? thats actually helpful tanks! i was wondering about this but never bothered to look it up7point34
- it's one of the main sizes. search for "ad unit standards" or something. Maybe on the WW3.harlequino
- easy bread and butter true, but resizing 20+ sizes (X) whatever kb sizes. never again for me :/moldero
- forgot to add: too monotanous for me, made me forget what i got into this biz in the first place, thats just me though.moldero