Logo crit please
Out of context: Reply #9
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- gramme0
I think you need more options. The first is my favorite; the second looks a bit like potato chips (sorry, that's the first thing I saw).
I'd be interested to see what the first one looks like with all letters knocked out to white, but in a bolder weight of that same face (which I love).
I would also tighten your leading and anchor the whole thing at the bottom, so the space to the left of the D in DESIGN is the same as the space underneath DESIGN.
You have some kerning issues. You're way wide between the A & Y in JAY. I would shorten the arm of L a bit so you can get a cleaner kern there, and tighten it back in to the distance it currently has from the A. You might even want to make a ligature between L & A. Tighten the space just a little around your round letters to make it optically even.
Finally, I would make multiple versions with different patterns, all using that box and type. One could be argyle, another could be differentiated weights of stripes...try a bunch of stuff and then narrow it down to 3-5 variations for you to work with on all your materials.