Bit by a Mouse
Bit by a Mouse
Out of context: Reply #13
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- Ampersanderson0
Spooky, I guess I read the first one not simply as a literal mouse, but as a technological asset to the computer. Logos aren't always literal. In this case it's vital to understand the use of the logo—the entity which it represents: a Digital Advertising Awards program. It also isn't always seen in the context in which you're viewing it now (online) but within typographical environments. Because of that, it needs to be readable. I hear you on your version; it makes sense and i even like it. But i think the actual logo fits within the entire campaign beautifully, whereas the mouse in your version would be almost entirely illegible.