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Out of context: Reply #1

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  • letters20

    You've got readability issues. Need to keep in mind that good ligatures need to respect and possible reinforce the way the eye reads the spaces between letters to assemble words. I would suggest starting from a well kerned foundation of the set of letters you want to use – then get out the pencil and paper and begin generating variations to see whats possible in the framework of the word "effect." While a wordmark may be a "simple" approach, well crafted and memorable ones require a lot of time and development to accomplish.

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    • well put.Ampersanderson
    • I don't think so. I'd re-work only on the "ff", placements, ligatures.. the "ect" is well achieved, so I'd focus only on the first 3 characters...kodap
    • the "eff"kodap
    • ect does look good alrightjimzyk
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