Getty for sale

Out of context: Reply #16

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  • ukit0

    loaf, you've got a point, but when sales are down 30% in one year it's time to change strategy. I don't see why they can't offer a middle-tier service that would offer higher quality than istock for something like $10-20 per image. My guess is that for every image they sell at $140, they will sell many more than $140's worth at the lower price. Obviously, it's not that easy - I am sure they are trapped by their existing licensing agreements - but I think there would be a great market for high quality images priced at that level.

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