'The Fold'
'The Fold'
Out of context: Reply #23
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- harlequino0
Marketers and SEO people (not designers or other creatives) LOVE to throw that term around when they are giving their "input" about how everything in the promo needs to be big and at the top, above the fold.
I hate this temr almost as much as I hate use of the word "pop."
ex: "It needs to pop more."
grrr