'The Fold'
Out of context: Reply #8
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- madirish0
haha- another PvD track name. ;)
i was kind of joking, but in all reality, if there are sdvertisers, there will be 'a fold', IMO.
that is not to say adders drive the design of the internet, but they certainly have priorities that are based on metrics, which be default quantify the layout of a web page. 'the fold' falls into one of these measureables.
i do, however, feel that with a shit in flowing content and using the length of a page as an advantage rather than a hinderance, the way 'we' view the fold is going away. i based this on two things however;
1. the intended and actual audience and thier habits. and
2. the content and experience being designed for, and thendelivered.if a site's primary medium for content dissemination is a video or 'rich media' stream of some nature, fold is completly irrelevant. if said site is doing this through the written word or placement of link to follow a narrative, fold is effectivly still alive.
ya dig?