Digitas
Out of context: Reply #38
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- seventys0
So here's my take on Digitas, having done my tour of duty with them last year. Basically, you can think of Digitas as a marketing-driven company. And by that, I mean the creative concepts are not really their strong suit. Most of their ideas are driven their Marketing team, and the Creative team come in afterwards to pretty much skin their ideas. It's not very creative. I would definitely say that you'll stagnate creatively if you go there. But on the flip side, if you just want to do your work and don't really care about doing the latest or greatest online work, you'll be fine. They have a lot of smart people there, a lot of stupid bureaucracy and infrastructure, and needless meetings. For doing creative, design-focused work go elsewhere. Also, what you do will depend on the client that you work for. Avoid Amex and Pharmaceuticals. They both suck. The work being done for Samsung and Virgin Mobile is okay. Not great but okay.