Digitas
Digitas
Out of context: Reply #16
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- tkmeister0
that statement goes for many interactive agencies. the above the line comes up with the BIG Idea, then interactive shops will execute the campaign concepet. many web shops are execution shop. it's just nature of business.
that doesn't mean you can't be creative. there is still a lot of room to play. you just aren't coming up with, let's say Bud's Wasssup campaign. you'll be more likely to help support that campaign that's developed by above the line team.