Art and Design
Out of context: Reply #13
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Design, as we know it has always existed. The only thing that has changed is the clientel and the medium of communication. Where once we advertised for the church or the aristocracy, we now advertise for the corporations, in all cases art is propaganda. Even in the gallery world, art is produced to maintain a standard identity. Fine art is a product that sells to the gallery going crowd, and promotes the ideals of that audience.
Personally I found Arnaud's Nike "enjoy the weather" to be a breath taking site. Absolutely beautiful. Why is it not art? I agree that it is design, but is it not art? In 200 years when Nike does not exist, and the world has long forgotten "consumerism", how will the design of today be viewed, art of the past.
In our time the client is Corporate, the goal to sell products and identities. In the past it promoted the identity of royalty aristoicracy and the church.
With Joshua Davis, he is selling his identity to promote himself to peers and clients. The product is clear, himself.