site crit me

Out of context: Reply #30

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  • madirish0

    i think by dropping the apron aesthetic as a layout altogether, and having the logomark speak to this will;
    1-strengthen the brand and how it is placed/recognized
    2- allow more modular design schema for the site layout

    - keep the bow
    - loose the apron feel to layout
    - re-reverse the header area and make it a black apron on white, w/ pink and illy accents
    - set all primary nav in helvet, bold, Titlecase, 21px, tracking= -50 maybe?

    free yourself a bit and the design will tighten up.

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