DESIGNERS SUCK

Out of context: Reply #3

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    He makes a good point about an iterative/collaborative design approach.

    I also liked what he said about language in calling the whole prociess 'design' as opposed to vision or innovation.

    The point of this for me is the designers role is to provide claritty for these 'collaborative' endeavours rather than them descending into mis-directed hunts for a 'solution'

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