Print suggestions plz !
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- duckofrubber0
Yes, double hit makes it denser, by applying the ink twice with the same plate. You can do that with just the process black (the K in CMYK) or a Pantone Black, such as 426, although that may be overkill.
If you have a lot of screens (percentages of a color), then you may opt not to double hit, due to possible ink gain, and just go with the single darker Pantone Black.
The spot gloss varnish will make the black even richer. If done by a proper printer, this combination will look really nice, and the black will 'pop'.
Cheaper 4C online printers will flood the sheets with an Aqueous coating, and that may be what you have seen that 'looks cheap'. Aqueous, if done correctly can look nice and shiny, but for gang-run jobs, it is usually to cover up misregistered plates, making edges somewhat fuzzy.
If you are going for a matte feel, and no shine, then go on and skip the gloss varnish and make sure to get a nice silky smooth matte paper stock.
Best thing to do would be to find a local printer you trust, explain your job, and ask for their recommendations. I'm not an expert by any means, so it's best to ask one!