< Logo trends 2007

Out of context: Reply #14

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  • fooler0

    Rectangle?

    *Suddenly everything becomes clear
    Nairn
    (Jan 17 07, 06:38)

    That would be trend #9
    Transparency
    Transparency is still hot. Again, many may gasp as the mere though of using a shadow, but this updated version is nothing like the shadow boxes that have plagued generic design. These logos invoke images of blending together. Some, like the two transmission bubbles that seem to be popping out the little people in the Blue.Us logo, can symbolize communication, or a sort of overlapping and blending of ideas. Others are a Venn diagram, showing where the company fits, such as AirSet. They use the three colors to symbolize three areas, family, work, and groups, that they hope to organize for the area in the middle, deemed “My Life.”

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