New Coke graphics
New Coke graphics
Out of context: Reply #2
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gravity - the company i used to work for landed this account and i had the opportunity to work on the intial concepts.
we tried everything under the sun as far as evolving the look of coke without bastardising the brand.
if any of you have ever worked in packaging you'll understand that the client RARELY strays too far from what it already has out there...usually a redesign only involves tweaking the current elements...which can be quite frustrating at times from a designers standpoint.