Business Card crit

Out of context: Reply #11

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    As objectively as possible...

    The composition on both the front and back is static and in need of more asymmetry. On one side, there is something in every corner filling the space and not making use of any negative space. On the other side (with the curved line of typography) you've crated a diagonal compisition from one corner of the card to the opposing corner, again deadening the space.

    Perhaps stripping out some of the unessentials like the little plus symbol or the purple field behind the typography, and then getting all the information together so that you are left with some white space to work with and reintroduce additional elements sparingly and where it helps.

    2 cents

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