conceptual branding
conceptual branding
Out of context: Reply #26
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- monoboy0
I'd recommedn this book to anybody working with brands...
http://www.amazon.com/Brand-Gap-…
Explains the process easily. Specifically the destinction of what a brand is. IE, Brand themes and values drive the core collateral of a brand. Not the other way around.
Basically the big idea that everything else follows.
This guys know what they're talking about...